PROSPEK PENGEMBANGAN USAHA PEMBUATAN SOUVENIR BERBAHAN BAKU KARET DI WILAYAH TALANG KEDONDONG KELURAHAN KEBUN BUNGA KECAMATAN SUKARAMI KOTA PALEMBANG

JULIANA, DESI DWI and Maryadi, Maryadi and Adriani, Dessy (2013) PROSPEK PENGEMBANGAN USAHA PEMBUATAN SOUVENIR BERBAHAN BAKU KARET DI WILAYAH TALANG KEDONDONG KELURAHAN KEBUN BUNGA KECAMATAN SUKARAMI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this research are to (1) describe economic prospect of making souvenir business of rubber raw material seen from demand and competition with similiar product, (2) describe the constraint is faced by worker in running the making souvenir business of rubber raw material seen from Capital, raw material, technology, and marketing, (3) analyze the fmancial feasibility the making souvenir business of rubber raw material, (4) analyze the most sensitive factors which influence the fmancial feasibility the making souvenir business of rubber raw material, and (5) describe development strategy the making souvenir business of rubber raw material. Data collection was conducted in March 2013. The research method is the case study method. Data that collected in the field consist of primary data dan secondary data. The result o f this research showed that economic prospect the making souvenir business of rubber raw material have good enough, seen from the number of demmand souvenir ot rubber raw material. The constraints in this business consist of Capital constraint, raw material, technology, and marketing. The making souvenir business of rubber raw material is feasible to conduct which the value of NPV obtained is Rp60.764.849, IRR 56,05%, Gross B/C 1,38, and Net B/C 2,29. The sensitivity analysis was done on this business showed that the mosi sensitive factor for finansial feasibility the making souvenir business of rubber raw material was combination between rising operating cost and declining selling price with a tolerance limit 17%. Based on the SWOT analysis consist of SO strategy, ST strategy, WO strategy, and WT strategy obtained the strategy that use to do to develop the making souvenir business of rubber raw material. The strategy included : 1. SO strategys are increase production souvenir of rubber raw material, marketing souvenir at all performed event and braid cooperation with Local Goverment. 2. ST strategys are increase the intensity of development, increase activity of product promotion and develop the product diversification. 3. WO strategys are increase the intensity of trainings, giving Capital employed loan, and extend marketing nerwork. 4. WT strategy are doing sosialize the prospect of the making souvenir business of rubber raw material.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	prospek Pengembangan, Usaha Souvenir, Bahan Baku Karet
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Ichlasyah Aisyah
Date Deposited:	06 May 2025 02:29
Last Modified:	06 May 2025 02:29
URI:	http://repository.unsri.ac.id/id/eprint/171318

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