ANALISIS PREFERENSI KONSUMEN TERHADAP BERAS PUTIH ORGANIK DI KOTA PALEMBANG

HERLAMBANG, FEBRIAN and Sari, Dwi Wulan (2025) ANALISIS PREFERENSI KONSUMEN TERHADAP BERAS PUTIH ORGANIK DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Image RAMA_54201_05011282126050_cover.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (98kB) | Request a copy
	Text RAMA_54201_05011282126050.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_54201_05011282126050_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_54201_05011282125050_0018078602_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (648kB)
	Text RAMA_54201_05011282126050_0018078602_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (211kB) | Request a copy
	Text RAMA_54201_05011282126050_0018078602_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (243kB) | Request a copy
	Text RAMA_54201_05011282126050_0018078602_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (303kB) | Request a copy
	Text RAMA_54201_05011282126050_0018078602_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9kB) | Request a copy
	Text RAMA_54201_05011282126050_0018078602_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (150kB) | Request a copy
	Text RAMA_54201_05011282126050_0018078602_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (781kB) | Request a copy

Abstract

Organic rice comes in various types, including white, red, and black rice. In Palembang, the consumption of organic rice has been increasing as public awareness of healthy food choices grows. White organic rice has become the primary choice for consumers, who consider factors such as physical quality, packaging, and price. This study aims to identify the socio-economic characteristics of consumers purchasing white organic rice, analyze preferences regarding product attributes such as aroma, shelf life, taste, and nutritional value, and examine the factors influencing purchasing decisions for white organic rice. The research used accidental sampling with 50 respondents, and the data were analyzed using Microsoft Excel and SPSS. The results indicate that the characteristics of consumers purchasing white organic rice are predominantly women with higher education, young adults, from families with 3-4 members, and with incomes below IDR 10,000,000. Consumer preferences for white organic rice are influenced by attributes such as aroma, shelf life, taste, and nutritional value, while shelf life is considered neutral in relation to preferences. Economic factors such as the price of non-organic rice, income, and family size significantly influence purchasing decisions, whereas the price of organic does not have a significant impact. This study provides insights into consumer preferences for white organic rice. The findings can serve as a reference for producers and marketers in developing more effective marketing strategies. Future research could explore other factors affecting the consumption of organic rice across different market segments.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	atribut beras organik putih, beras putih organik, preferensi konsumen, sosial-ekonomi karakteristik
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Febrian Herlambang
Date Deposited:	07 May 2025 02:47
Last Modified:	07 May 2025 02:48
URI:	http://repository.unsri.ac.id/id/eprint/171584

Actions (login required)

View Item