ANALISIS PENGARUH MINAT BERINVESTASI DI REKSA DANA SYARIAH (STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA)

MARDIANA, RENI and Suhel, Suhel (2025) ANALISIS PENGARUH MINAT BERINVESTASI DI REKSA DANA SYARIAH (STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to analyze the influence of investment knowledge, minimal capital limitations, technological advancements, and social media influencers on the interest of Universitas Sriwijaya students in investing in sharia mutual funds. The research method used is quantitative with a purposive sampling technique. The sample size was calculated using the Slovin formula with a significance level of 7%, resulting in a total of 235 respondents. Data collection was conducted through a questionnaire using a Likert scale and analyzed with multiple linear regression using IBM SPSS 30. The research results show that the four independent variables have a positive and significant impact on students' investment interest. Social media influencers have the most dominant influence, followed by technological advancements, minimal capital constraints, and investment knowledge. These findings can serve as a foundation for efforts to enhance financial literacy and student interest in investing in sharia mutual funds. Keywords:Investment Knowledge, Minimal Capital Limitations, Technological Advancements, Social Media Influencers, Investment Interest, Sharia Mutual Funds.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pengetahuan Investasi, Keterbatasan Modal Minimal, Kemajuan Teknologi, Influencer Media Sosial, Minat Investasi, Reksa Dana Syariah.
Subjects:	Z Bibliography. Library Science. Information Resources > Z1011-1017 General bibliographies
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Reni Mardiana
Date Deposited:	09 May 2025 01:31
Last Modified:	09 May 2025 01:31
URI:	http://repository.unsri.ac.id/id/eprint/171861

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