STRATEGI KOMUNIKASI PENGURUS BESAR PERSATUAN PANAHAN INDONESIA (PB PERPANI) DALAM UPAYA MENINGKATKAN POPULARITAS OLAHRAGA PANAHAN

SASKI, DEA MAUDILA and Sobri, Kiagus Muhammad and Ilham, Muhammad Hidayatul (2025) STRATEGI KOMUNIKASI PENGURUS BESAR PERSATUAN PANAHAN INDONESIA (PB PERPANI) DALAM UPAYA MENINGKATKAN POPULARITAS OLAHRAGA PANAHAN. Undergraduate thesis, Sriwijaya University.

Preview	Image RAMA_70201_07031282126107_cover.jpeg - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (119kB) | Preview
	Text RAMA_70201_07031282126107.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031282126107_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031282126107_0006116303_0011109402_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (130kB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (80kB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (121kB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (526kB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (48kB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (41kB) | Request a copy
	Text RAMA_70201_07031282126107_0006116303_0011109402_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (636kB) | Request a copy

Abstract

There are many types of sports that are recognised by the people of Indonesia, but not all sports have the same popularity among the public. There are sports that are very popular such as athletics, football, and badminton, but there are also those that are still less popular and less desirable, one of which is archery. Archery sport has a central management organisation called Pengurus Besar Persatuan Panahan Indonesia (PB PERPANI) which has the task of fostering, managing, developing, and introducing archery to the wider community so that the popularity of archery among the public is increasing. To introduce and increase its popularity, PB PERPANI needs a communication strategy. This research aims to find out the communication strategy implemented by PB PERPANI as an effort to increase the popularity of archery. This research uses the theory of communication strategy according to Hafied Cangara which has 5 stages or dimensions namely research, planning, implementation, evaluation, and reporting. The research method used is descriptive qualitative method and uses data collection techniques such as in-depth interviews, observation, and documentation. Based on the results of the study, it shows that PB PERPANI's communication strategy to increase the popularity of archery has been carried out in various ways such as through digital media and through various events that are held directly. Keywords: Communication Strategy, Popularity, Archery

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Popularitas, Panahan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology > HM756-781 Community H Social Sciences > HM Sociology > HM786-806 Organizational sociology. Organization theory
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Dea Maudila Saski
Date Deposited:	14 May 2025 04:48
Last Modified:	14 May 2025 04:48
URI:	http://repository.unsri.ac.id/id/eprint/172312

Actions (login required)

View Item