On Digital Literacy MSME Sustainability Through Social Media Engagement Theme: AI based Resilient Manufacturing and Supply Chain

Susetyo, Didik (2024) On Digital Literacy MSME Sustainability Through Social Media Engagement Theme: AI based Resilient Manufacturing and Supply Chain. Technical University of Applied Sciences Augsburg. pp. 16-18.

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Abstract

Study this study influence digital literacy towards sustainability of micro, Small and Medium Enterprises (MSMEs) through social media engagement. In the current digital era this is the ability of MSMEs in utilise digital technology is becoming crucial for sustainability business. This study use method survey towards 200 MSME players in Indonesia for analyze level digital literacy, social media use, and its impact to continuity business. The results show that influential digital literacy positive to MSME engagement on social media, which in turn impact significant impact on sustainability business. Implications study This emphasize importance enhancement digital literacy for MSME actors for optimizing use of social media in support continuity business in the digital era.

Item Type:	Article
Subjects:	#3 Repository of Lecturer Academic Credit Systems (TPAK) > Articles Access for TPAK (Not Open Sources)
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Prof. Dr. Didik Susetyo, SE., MSi
Date Deposited:	17 May 2025 08:42
Last Modified:	17 May 2025 08:42
URI:	http://repository.unsri.ac.id/id/eprint/172986

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