Pelatihan Metode Pemasaran Melalui Pembentukan Koperasi pada Pelaku Usahatani Sayuran Hidroponik di Kawasan Ekowisata Pulau Kemaro Kota Palembang

Arbi, Muhammad and Sriati, Sriati and Yamin, Muhammad and Gatot, Priyanto (2025) Pelatihan Metode Pemasaran Melalui Pembentukan Koperasi pada Pelaku Usahatani Sayuran Hidroponik di Kawasan Ekowisata Pulau Kemaro Kota Palembang. I-Com: Indonesian Community Journal, 5 (02). ISSN 2809-2031

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Abstract

Hydroponic vegetable cultivation is one of the business activities for most housewives who live in the Kemaro Island Ecotourism Area, Palembang City. However, since the past year, this business has faced several problems, especially related to marketing, capital, and competitiveness, as well as minimal knowledge about marketing institutions. These problems certainly hinder the development and sustainability of hydroponic vegetable cultivation businesses. This community service activity aims to introduce, train and assist hydroponic vegetable farmers in forming a cooperative institution as an effort to overcome vegetable business problems. The activity involved 30 hydroponic vegetable farmers through the delivery of material on the importance of a cooperative institution, how to form a cooperative, and how to manage the legality of a cooperative. The results of the activity showed an increase in knowledge and strong enthusiasm from hydroponic vegetable entrepreneurs to immediately have a cooperative institution. The existence of a cooperative institution can also provide a solution in providing additional capital to business actors so that they are more independent and increase the competitiveness and sustainability of a business.

Item Type:	Article
Subjects:	S Agriculture > S Agriculture (General) > S530-559 Agricultural education
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Muhammad Arbi
Date Deposited:	27 May 2025 02:54
Last Modified:	27 May 2025 02:54
URI:	http://repository.unsri.ac.id/id/eprint/173330

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