PENGARUH ENDORSEMENT INFLUENCER TERHADAP PERILAKU KONSUMTIF DAN MINAT MENABUNG SISWA KELAS X JURUSAN AKUNTANSI KEUANGAN DAN LEMBAGA DI SMK NEGERI 1 PALEMBANG

RAMADANI, RAHMI and FH, Yuliana (2025) PENGARUH ENDORSEMENT INFLUENCER TERHADAP PERILAKU KONSUMTIF DAN MINAT MENABUNG SISWA KELAS X JURUSAN AKUNTANSI KEUANGAN DAN LEMBAGA DI SMK NEGERI 1 PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The rapid development of technology has made social media an integral part of daily life, especially among the younger generation. In this digital era, influencer endorsements have an important role in influencing purchasing decisions and student consumptive behavior which can reduce motivation to save. This is what prompted researchers to conduct research that aimed to determine the influence of influencer endorsements on consumptive behavior and savings interest of class X Students Majoring in Financial Accounting and institutions at SMK Negeri 1 Palembang. The sample consisted of 59 students using the probability sampling method with a simple random sampling technique. The data collection technique uses questionnaires and interviews as supporting data, which have previously been tested for validity and reliability. Before testing the hypothesis, a prerequisite test for data normality was carried out and the results were normally distributed data. The results of hypothesis 1 test showed that t counted as 11.3431 > t table 1.671, with a differentiation coefficient of 69.14%, indicating that influencer endorsement had a significant influence on consumptive behavior, and hypothesis testing 2 showed that t count was 20.11 > t table 1.671, with a differentiation coefficient of 87.6%, indicating that influencer endorsement had a significant influence on saving interest. Thus, it is necessary to carry out supervision, learning as education for students so that they can be more rational in using the money they have. Keywords: Influencer Endorsement, Saving Interest, Consumptive Behavior, SMKN 1 Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Endorsement Influencer, Minat Menabung, Perilaku Konsumtif, SMKN 1 Palembang
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Rahmi Ramadani
Date Deposited:	26 May 2025 02:21
Last Modified:	26 May 2025 02:21
URI:	http://repository.unsri.ac.id/id/eprint/174051

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