PENGARUH KEMUDAHAN BERBELANJA TERHADAP MINAT BELI BARANG SECARA ONLINE PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA

NARISWARI, NADIAH and Hamidyani, Dwi (2025) PENGARUH KEMUDAHAN BERBELANJA TERHADAP MINAT BELI BARANG SECARA ONLINE PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

Rapid technological advances have driven significant changes in people's lifestyles, including students, who now tend to switch from offline shopping habits to online shopping due to the various conveniences offered in online store applications. This study is important to study because it can provide insight into the factors that influence consumer behavior, especially students, in shopping online. This study uses a quantitative approach with a causal associative method. Data collection techniques were carried out through distributing questionnaires, and data were analyzed using a simple linear regression test, as well as a t-test and coefficient of determination. The results of the analysis show that there is an influence between ease of shopping and online shopping interest, with a determination value of 11% indicating that the ease of shopping variable contributes to students' online shopping interest. The t-test strengthens these results with a value of 4.819> 1.653, so it can be concluded that ease of shopping has a significant effect on interest in buying goods online. These results show the importance of the ease aspect in increasing online shopping activities among students. Keywords: Ease of shopping, buying interest

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kemudahan Berbelanja, Minat Beli
Subjects:	L Education > LC Special aspects of education > LC65-67.68 Economic aspects of education
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Nadiah Nariswari
Date Deposited:	25 May 2025 07:36
Last Modified:	25 May 2025 07:36
URI:	http://repository.unsri.ac.id/id/eprint/174052

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