Validation of Measuring Items for Customer Loyalty in E-Commerce Platform.

Afrina, Mira and Che Hussin, Ab Razak and Suraya, Miskon and Sahmin, Samsuryadi (2023) Validation of Measuring Items for Customer Loyalty in E-Commerce Platform. Advances on Intelligent Computing and Data Science, 179. ISSN 978-3-031-36257-6

Text 10.1007/978-3-031-36258-3_58 - Published Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (264kB) | Request a copy

Abstract

The electronic commerce (e-commerce) is a field that involved online enterprises which able to accurately predict the future needs from customers and had influenced on important economic included the social implications. The ecommerce also needed to dealwith customer loyalty while dealingwith customers’ changing consumption habits in brought out for adapting to the newsituationwhile needed to modify their online business activities because of the changing shopping attitudes. Thus, the online shopping must provide trending and satisfied experienced in order to keep the customers be loyal with e-commerce services. Based on this situation, the customer loyalty is compulsory to be maintaining regarding the fast-changing technological evolutions trends which become the reason of customer changing habits. The process of defining customer loyalty evaluation instruments in e-commerce will be discussed in this paper. The definition of this e-commerce customer loyalty evaluation instrument is based on a number of existing theories as well as a variety of other types of literature.

Item Type:	Article
Uncontrolled Keywords:	Keywords: Customer Loyalty · Customer Changing Habits · E-commerce
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Mira Afrina
Date Deposited:	20 Jun 2025 04:26
Last Modified:	20 Jun 2025 04:26
URI:	http://repository.unsri.ac.id/id/eprint/175814

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