PENGEMBANGAN MEDIA PROMOSI BERBASIS DIGITAL BRANDING DALAM UPAYA MENINGKATKAN PENJUALAN PRODUK UMKM TALENAN JEJE KOTA PRABUMULIH

ANGELINA, TATIA and Shomedran, Shomedran (2025) PENGEMBANGAN MEDIA PROMOSI BERBASIS DIGITAL BRANDING DALAM UPAYA MENINGKATKAN PENJUALAN PRODUK UMKM TALENAN JEJE KOTA PRABUMULIH. Undergraduate thesis, Sriwijaya University.

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Abstract

This development research aims to produce a promotional media based on digital branding by utilizing social media. This research is a type of research and development (Research and Development) with the development model used is Borg and Gall, there are ten steps of research and development, but adjust to the location of the research so that researchers only do six stages, namely, Analysis and Potential Problems, Collecting information and Identification of Needs, Product Design, Product Development, Product Improvement and Product Trial. The data collection process through the initial analysis stage is by distributing a needs questionnaire, followed by product creation, validation by three experts, namely language experts, media experts and material experts. The analysis uses a Likert scale and a Guttman scale. Product trials are divided into two, namely one-to-one trials on three consumers and small group trials on eleven consumers. The results of the assessment of language validation, media experts and material experts with a very valid category. So that the media developed is valid for use as a promotional media. The level of practicality of one-to-one trials and small group trials with a very practical category as a promotional media. This proves that promotional media based on digital branding is practical to use as a promotional media. Keywords: Development, Promotional Media, UMKM, Empowerment, Digital Branding.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pengembangan, Media Promosi, UMKM, Pemberdayaan, Digital Branding.
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General)
Divisions:	06-Faculty of Education and Educational Science > 86205-Non-Formal Education (S1)
Depositing User:	Tatia Angelina
Date Deposited:	30 Jun 2025 05:53
Last Modified:	30 Jun 2025 05:53
URI:	http://repository.unsri.ac.id/id/eprint/175907

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