ANALISIS EFISIENSI PEMASARAN PADI DI KELURAHAN SEI SELINCAH KECAMATAN KALIDONI KOTA PALEMBANG

BETHOVEN, MUHAMMAD ATHAYYAH and Yunita, Yunita (2025) ANALISIS EFISIENSI PEMASARAN PADI DI KELURAHAN SEI SELINCAH KECAMATAN KALIDONI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to identify the marketing channels, marketing functions, and marketing efficiency of rice commodities in Sei Selincah Sub-district, Kalidoni District, Palembang City. The research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The results showed two marketing channel patterns: Marketing Channel I, from farmers to large traders and then to final consumers and Marketing Channel II, from farmers to collecting traders, then to large traders, and finally to consumers. The marketing functions performed include exchange functions, physical functions, and facilitating functions. Marketing efficiency was analyzed through the calculation of marketing margins and the farmer’s share. The analysis revealed that shorter marketing channels are more efficient than those involving more intermediaries, as they yield a higher farmer’s share and lower marketing margins and costs. Keywords: Willingness to Pay, agricultural technology, rice farming, irrigation, economic factors of farmers. Keywords: marketing efficiency, marketing channels, rice, marketing margin, farmer’s share.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	marketing efficiency, marketing channels, rice, marketing margin, farmer’s share.
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Muhammad Athayyah Bethoven
Date Deposited:	30 Jun 2025 16:28
Last Modified:	30 Jun 2025 16:28
URI:	http://repository.unsri.ac.id/id/eprint/176120

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