PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @SMPNEGERI35PLG TERHADAP PEMENUHAN INFORMASI FOLLOWERS

DZAKI, MUHAMMAD RIDHO RIBANG and Wedhasmara, Ari (2025) PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @SMPNEGERI35PLG TERHADAP PEMENUHAN INFORMASI FOLLOWERS. Undergraduate thesis, Sriwijaya University.

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Abstract

The main problem addressed in this research is the low posting frequency and suboptimal content management of the official Instagram account of SMPN 35 Palembang, which may hinder the fulfillment of followers’ information needs. This study aims to examine the influence of Instagram social media usage on the fulfillment of information needs among followers of the @smpnegeri35plg account. Social media has become an essential tool for disseminating information, especially within educational institutions. Using a quantitative approach, data were collected through an online questionnaire distributed to 97 respondents, applying purposive sampling. The research instrument was first tested through a pilot test involving 40 respondents and analyzed using SmartPLS software. The analysis was conducted in two stages: the measurement model test (outer model) and the structural model test (inner model). The findings show that Instagram usage positively affects the fulfillment of followers’ information needs. These results suggest that social media, when properly managed, can serve as an effective communication tool for schools in delivering information to the public

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Instagram, Kebutuhan Informasi, Media Sosial, SMP Negeri 35 Palembang, Uses and Gratification
Subjects:	T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	MUHAMMAD RIDHO RIBANG DZAKI
Date Deposited:	03 Jul 2025 08:38
Last Modified:	03 Jul 2025 08:38
URI:	http://repository.unsri.ac.id/id/eprint/176718

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