FAKTOR DETERMINAN WILLINGNESS TO PAY (WTP) DAGING SAPI HALAL DI PASAR JEPANG: PERSPEKTIF MUSLIM INDONESIA

PUTRA, MARTHIN SYACH and Sari, Dwi Wulan (2025) FAKTOR DETERMINAN WILLINGNESS TO PAY (WTP) DAGING SAPI HALAL DI PASAR JEPANG: PERSPEKTIF MUSLIM INDONESIA. Undergraduate thesis, Sriwijaya University.

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Abstract

The analysis of Willingness To Pay (WTP) is crucial as it helps to understand the value perception of Indonesian Muslim consumers in purchasing halal beef in the Japanese market. By identifying WTP, producers can set appropriate prices and collaborate with the Japanese government in developing the halal food industry in Japan. This study analyzes the WTP of Indonesian Muslim consumers for halal beef in Japan, specifically in Mie Prefecture. It focuses on understanding the trend of halal beef, consumers’ WTP, and the factors influencing it. Data were collected through a survey method using questionnaires from January to March 2025, with 33 Indonesian Muslim consumers selected as respondents. The findings, using the Contingent Valuation Method (CVM), show that most Indonesian Muslim consumers have a WTP of ¥2,000/kg, making it an optimal price. The recorded average WTP is ¥2,051/kg, indicating a consumer group with relatively higher purchasing power. Multiple linear regression analysis identifies that income, length of stay in Japan, the last price paid for halal beef, and the weekly consumption amount of halal beef significantly influence WTP, whereas consumer age and the frequency of purchasing halal beef per week have no significant effect. This study has several limitations, including a relatively small sample size (33 respondents) and geographic limitations, as it was conducted only in Mie Prefecture. Therefore, the findings cannot be generalized to the entire population of Indonesian Muslims in Japan, and further research with a larger sample size and broader locations is recommended.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis regresi linear berganda daging sapi halal di Jepang, Contingent Valuation Method (CVM), perilaku konsumen muslim Indonesia
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Marthin Syach Putra
Date Deposited:	04 Jul 2025 03:02
Last Modified:	04 Jul 2025 03:02
URI:	http://repository.unsri.ac.id/id/eprint/176745

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