PERANCANGAN PROTOTYPE UI/UX APLIKASI MOBILE DENGAN METODE DESIGN THINKING (Studi Kasus Brand Online Shop Ornakuy)

HERAWATI, TITIN and Tania, Ken Ditha (2024) PERANCANGAN PROTOTYPE UI/UX APLIKASI MOBILE DENGAN METODE DESIGN THINKING (Studi Kasus Brand Online Shop Ornakuy). Undergraduate thesis, Sriwijaya University.

	Text RAMA_57201_09031181823014_cover.pdf - Cover Image Available under License Creative Commons Public Domain Dedication. Download (355kB)
	Text RAMA_57201_09031181823014.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_57201_09031181823014_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_01_front_ref.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (226kB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (42kB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7kB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (77kB) | Request a copy
	Text RAMA_57201_09031181823014_0018078502_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Perkembangan teknologi informasi mendorong kebutuhan digitalisasi dalam promosi dan penjualan, termasuk pada brand Ornakuy yang masih terbatas dalam strategi branding melalui media sosial. Riset ini dilakukan untuk merancang prototype UI/UX aplikasi mobile dengan metode Design Thinking agar mampu menjawab kebutuhan pengguna dalam satu platform. Metode penelitian menggunakan metode design thinking meliputi lima tahapan: empathize, define, ideate, prototype, dan test. Data primer dihasilkan dari sesi wawancara dan kuisioner kepada pemilik brand Ornakuy serta masyarakat Kota Palembang, adapun data sekunder diperoleh dengan mengkaji literatur yang relevan. Pengujian dilakukan dengan usability testing menggunakan Maze.co dan User Experience Questionnaire (UEQ). Hasil menunjukkan tingkat keberhasilan 96% dan nilai efficiency sebesar 0,11 goals/second. Aspek attractiveness, stimulation, efficiency, dan dependability berada pada kategori “excellent”, sedangkan perspicuity dan novelty pada kategori “good”. Dapat disimpulkan bahwa prototype aplikasi yang dirancang sudah sesuai kebutuhan pengguna dan dapat dijadikan acuan pengembangan sistem.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Aplikasi Mobile. Pengalaman Pengguna, Prototype, Ornakuy, dan UI/UX
Subjects:	A General Works > AC Collections. Series. Collected works Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA3150-3159 Information services. Information centers
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Ms. Titin Herawati
Date Deposited:	09 Jul 2025 06:38
Last Modified:	09 Jul 2025 06:38
URI:	http://repository.unsri.ac.id/id/eprint/177296

Actions (login required)

View Item