PENGARUH RATING PRODUK TERHADAP PEMBELIAN ULANG DI E-COMMERCE SHOPEE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA

AISYAH, SYIFA and Firmansyah, Firmansyah (2025) PENGARUH RATING PRODUK TERHADAP PEMBELIAN ULANG DI E-COMMERCE SHOPEE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to prove the effect of product ratings on repurchases in the Shopee E-commerce on students of the Economics Education Study Program, Sriwijaya University. This study is a quantitative approach with a casual associative research type. The population of this study was all economics education students in the 2021-2023 intake with a non-probability sampling technique with a purposive sampling type so that a research sample of 141 students was obtained. Data collection techniques used in the study were questionnaires, interviews, and documentation. The main data for the product rating questionnaire and the repurchase questionnaire were obtained from the research questionnaire data that was distributed. The research hypothesis test was carried out using a simple regression formula with the result obtained t count > t_table or 12,469 > 1,656 meaning that there is an influence of product ratings on repurchases in the Shopee E-commerce on students of the Economics Education Study Program, Sriwijaya University with a magnitude of influence of 52,79%

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Rating Produk, Pembelian Ulang
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Syifa Aisyah
Date Deposited:	10 Jul 2025 06:12
Last Modified:	10 Jul 2025 06:12
URI:	http://repository.unsri.ac.id/id/eprint/177524

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