STRATEGI PENGEMBANGAN PEMASARAN USAHA TERNAK KERBAU DI DESA PULAU LAYANG KECAMATAN PAMPANGAN

MELFIN, AHMAD FERDINAN and Hamzah, Maryanah and Zahri, Imron (2019) STRATEGI PENGEMBANGAN PEMASARAN USAHA TERNAK KERBAU DI DESA PULAU LAYANG KECAMATAN PAMPANGAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to describe the marketing channels that have been applied by buffalo farmers in Pulau Layang Village Sub District of Pampangan, analyze the level of buffalo business marketing efficiency in Pulau Layang Village Sub District of Pampangan and formulate a development strategy for buffalo cattle marketing in Pulau Layang Village Sub District of Pampangan. This research was carried out in the Pulau Pulau Desa in Pampangan District and in February 2019. The data obtained from the research will be described systematically and descriptively. This research was conducted by the case study method while the sampling method was carried out by the purposive method. The purposive method in this study that is used is the method by taking samples of buffalo breeders and breeders who have a "gulo puan" business. As for the samples taken as many as 17 farmers and of them there are 3 farmers who have a business "Gulo Puan". The method of taking respondents is done by the method of snowball sampling. Based on research that has been done, there are two patterns of marketing channels that occur in buffalo business marketing in Pulau Layang Village, both in buffalo and "gulo puan". These channels include 1) breeder-consumer, 2) breeder-wholesaler-butcher-consumer trader. The efficiency level of the two marketing channel patterns is the most efficient channel pattern (breeder-consumer). The pattern of the first marketing channel proved efficient by using marketing margin analysis, farmers share and marketing profits. The marketing development strategy is carried out using the force field analysis method. In the force field analysis method there are two factors that are used to determine the development strategy. these two factors are the driving factor and the inhibiting factor. The driving factor is the factor can be an opportunity and strength in marketing development while the inhibiting factor is a factor that can be an obstacle and an obstacle in marketing development in Pulau Layang Village. Based on the research results obtained in the marketing development strategy is to optimize the driving factors, namely the existence of product processing and minimize the inhibiting factors, namely animal disease.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	buffalo cattle, "gulo puan", driving factors, inhibiting factors, marketing channels, marketing efficiency, force field analysis
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 3256 not found.
Date Deposited:	22 Nov 2019 07:02
Last Modified:	22 Nov 2019 07:02
URI:	http://repository.unsri.ac.id/id/eprint/17803

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