PERAN UNICEF DALAM MENGKAMPANYEKAN ISU HAK ANAK MELALUI SERIAL ANIMASI UPIN IPIN

SELVIRA, AISA and Yusa, Muchammad Yustian (2025) PERAN UNICEF DALAM MENGKAMPANYEKAN ISU HAK ANAK MELALUI SERIAL ANIMASI UPIN IPIN. Undergraduate thesis, Sriwijaya University.

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Abstract

UNICEF's campaign in advocating for children's rights through the use of popular media, particularly the animated series Upin & Ipin. This collaboration is employed as an effective communication strategy to deliver educational messages to children and parents within the context of child protection in Malaysia. Based on Clive Archer's theory of the role of international organizations, UNICEF acts as a key international actor influencing public awareness and policy regarding issues such as child exploitation, abuse, neglect, and child marriage. Empirical data highlight major gaps in the child protection system, making media-based campaigns that resonate with daily life increasingly vital. The Upin & Ipin series not only conveys moral and social values but also strengthens UNICEF's key messages about children’s rights to protection, education, and a safe environment. This research aims to analyze how UNICEF's campaign is embodied in the animation's narrative and its impact on children's understanding of their rights.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	UNICEF, hak anak, kampanye,upin dan ipin, perlindungan anak, teori peranan organisasi, media edukatif
Subjects:	J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Aisa Selvira
Date Deposited:	16 Jul 2025 02:02
Last Modified:	16 Jul 2025 02:02
URI:	http://repository.unsri.ac.id/id/eprint/178743

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