ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI ZALORA DENGAN METODE EUCS

BUDIMAN, MUHAMMAD ARIF and Sanjaya, M. Rudi (2025) ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI ZALORA DENGAN METODE EUCS. Undergraduate thesis, Sriwijaya University.

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Abstract

Zalora is an E-Commerce application founded in 2012 in Singapore and now operates in various countries, including Indonesia. Although widely known, this application still has a number of complaints from users such as product incompatibility, delays in process updates, and less than optimal application performance. This study aims to evaluate the level of user satisfaction of the Zalora application using the EUCS method which includes five variables, namely Content, Accuracy, Format, Ease of Use, and Timeliness. This study provides benefits for application developers in knowing aspects that need to be improved based on user experience. The object of this research is the Zalora application, and the subjects are student colleges of the Faculty of Computer Science, Sriwijaya University. This study uses a quantitative approach, data collection through questionnaires, and analysis with SmartPLS Software. As a result, the five EUCS variables simultaneously gave an influence of 83.6% on the Satisfaction variable with 168 respondents stating that they were satisfied using the Zalo$ra application. As for the five EUCS method variables, there was one variable that had T and P values that did not show significance, namely the format variable.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Tingkat Kepuasan, EUCS
Subjects:	T Technology > T Technology (General) > T57-57.97 Applied mathematics. Quantitative methods > T57 General works T Technology > T Technology (General) > T57-57.97 Applied mathematics. Quantitative methods > T57.36 Sampling theory
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Muhammad Arif Budiman
Date Deposited:	18 Jul 2025 06:47
Last Modified:	18 Jul 2025 06:47
URI:	http://repository.unsri.ac.id/id/eprint/179205

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