KEPUASAN DAN PREFERENSI SERTA KESEDIAAN MEMBAYAR PETANI TERHADAP PUPUK NPK SINGKONG 17-6-25 PUSRI DI KECAMATAN BANJAR MARGO PROVINSI LAMPUNG

PUJIATI, PUJIATI and Antoni, Mirza and Purbiyanti, Erni (2025) KEPUASAN DAN PREFERENSI SERTA KESEDIAAN MEMBAYAR PETANI TERHADAP PUPUK NPK SINGKONG 17-6-25 PUSRI DI KECAMATAN BANJAR MARGO PROVINSI LAMPUNG. Masters thesis, Sriwijaya University.

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Abstract

This study analyzes the satisfaction, preferences, and willingness to pay cassava farmers for the NPK Singkong 17-6-25 fertilizer by PT. Pupuk Sriwidjaja Palembang, located at Banjar Margo district in Tulang Bawang Regency of Lampung Province. Plant nutrient needs are enhanced cassava productivity as a strategic commodity in the country. Quantitative descriptive research facilitated validating the preference structures of farmers through Fishbein's Multi-Attribute Model (FAMM). Contingent Valuation Method (CVM) applications estimate economic values based on willingness to pay by farmers. A sample of 100 farmers who used Cassava NPK Fertilizer 17-6-25 from Penawar Jaya and Purwo Jaya villages was purposively selected and participated in this study. The results have placed the farmers in a highly satisfied category regarding the NPK Cassava 17-6-25 fertilizer. It is evidenced by an 80.98% Customer Satisfaction Index (CSI) falling under the 'satisfied' category. The nutrient content is the most influential attribute preference factor with an attitude score of 13.07; this means it primary determinant in purchasing decision. In average, the farmers are willing to pay Rp. 9,780/kg and 53% are willing to pay minimum Rp. 8,000/kg Spearman'scorrelation analysis at α = 0.05 depicted a "strong" satisfaction and willingness to pay relationship (r = 0.707; p <0 .05), meaning there is consistency between usage experience and willingness to pay therefore has strategic implications for developing and marketing non-subsidized fertilizers in Indonesia. PT.Pupuk Sriwidjaja Palembang must consider such attributes valued by farmers alongside their pricing strategies.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Pupuk NPK Singkong 17-6-25, Kepuasan Petani, Preferensi dan Kesediaan Membayar
Subjects: S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions: 05-Faculty of Agriculture > 54101-Agribusiness (S2)
Depositing User: Pujiati Pujiati
Date Deposited: 22 Jul 2025 01:45
Last Modified: 22 Jul 2025 01:45
URI: http://repository.unsri.ac.id/id/eprint/179264

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