REPRESENTASI STANDAR KECANTIKAN DALAM DRAMA KOREA SHADOW BEAUTY 2021 (ANALISIS SEMIOTIKA ROLAND BARTHES)

PANJAITAN, RAHEL THESSALONIKA and Andarini, Rindang Senja and Ilham, Muhammad Hidayatul (2025) REPRESENTASI STANDAR KECANTIKAN DALAM DRAMA KOREA SHADOW BEAUTY 2021 (ANALISIS SEMIOTIKA ROLAND BARTHES). Undergraduate thesis, Sriwijaya University.

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Abstract

This study is titled The Representation of Beauty Standards in the 2021 Korean Drama Shadow Beauty (A Semiotic Analysis of Roland Barthes). The purpose of this research is to examine how beauty standards are represented in the 2021 Korean drama Shadow Beauty. The approach used is qualitative with a semiotic analysis method based on Roland Barthes’ model, which includes denotation, connotation, and myth. The research object consists of scenes in the drama that portray beauty standards. Data were collected through documentation and visual observation of narratives, characters, and visual symbols in the drama. Roland Barthes' semiotic theory is applied to explore how visual signs construct meaning and create myths about beauty standards in society. The results show that Shadow Beauty represents beauty standards through the myth of ideal beauty, which emphasizes fair skin, slim body, and symmetrical facial features. These representations indirectly marginalize characters who do not meet such standards. The representation constructs the meaning that beauty is a primary condition for social acceptance, particularly among teenage girls.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Representasi Standar Kecantikan, Semiotika Roland Barthes
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology > HM1001-1281 Social psychology H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype H Social Sciences > HM Sociology > HM1176-1281 Social influence. Social pressure H Social Sciences > HM Sociology > HM831-901 Social change H Social Sciences > HV Social pathology. Social and public welfare > HV1421-1441 Young adults. Youth. Teenagers H Social Sciences > HV Social pathology. Social and public welfare > HV1442-1448 Women
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rahel Thessalonika Panjaitan
Date Deposited:	21 Jul 2025 08:04
Last Modified:	21 Jul 2025 08:04
URI:	http://repository.unsri.ac.id/id/eprint/179392

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