KARMIRA, VINATA and Pratiwi, Miftha (2025) PENGARUH PESAN PERSUASIF OLEH DUTA GENRE TERHADAP KESADARAN DIRI STATUS GIZI (PROGRAM PENGUKURAN 1000 LILA REMAJA DI SUMATRA SELATAN). Undergraduate thesis, Sriwijaya University.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh pesan persuasif yang disampaikan oleh Duta GenRe terhadap kesadaran diri remaja putri mengenai status gizi melalui program edukasi 1000 LILA di Sumatera Selatan. Penelitian ini menggunakan pendekatan kuantitatif penelitian kausal, dengan aplikasi pengolah data IBM SPSS versi 27. Jumlah sampel dalam penelitian ini sebanyak 91 responden yang ditentukan menggunakan teknik probability sampling. Hasil penelitian menunjukkan bahwa pesan persuasif memiliki pengaruh secara signifikan terhadap kesadaran diri remaja putri, dengan nilai signifikansi <0,001 dan nilai t hitung sebesar 6,516, yang lebih besar dari t tabel. Nilai koefisien regresi sebesar 1,463 menunjukkan bahwa setiap peningkatan pesan persuasif diikuti oleh peningkatan kesadaran diri. Selain itu, nilai R square sebesar 0,431 menunjukkan bahwa pesan persuasif memberikan kontribusi sebesar 43,1% dalam menjelaskan variabel kesadaran diri, sementara 56,9% sisanya dijelaskan oleh faktor lain di luar penelitian ini. Dengan demikian, pesan persuasif oleh Duta GenRe berpengaruh secara signifikan terhadap peningkatan kesadaran diri remaja putri terhadap status gizi.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Pesan Persuasif, Kesadaran Diri, Status Gizi, Duta GenRe, Remaja Putri. |
Subjects: | P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media R Medicine > RA Public aspects of medicine > RA643-645 Disease (Communicable and noninfectious) and public health |
Divisions: | 07-Faculty of Social and Politic Science > 70201-Communication Science (S1) |
Depositing User: | Vinata Karmira |
Date Deposited: | 22 Jul 2025 13:57 |
Last Modified: | 22 Jul 2025 13:57 |
URI: | http://repository.unsri.ac.id/id/eprint/179695 |
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