PERAN BODY IMAGE TERHADAP IMPULSIVE BUYING PRODUK SKINCARE PADA PEREMPUAN GENERASI Z

KALIT, VANIA CHRISTOSYE and Fadhli, Muhammad and Tarigan, Angeline Hosana Zefany (2025) PERAN BODY IMAGE TERHADAP IMPULSIVE BUYING PRODUK SKINCARE PADA PEREMPUAN GENERASI Z. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the role of body image in impulsive buying of skincare products among Generation Z women. The hypothesis proposed is that body image plays a role in impulsive buying of skincare products among Generation Z women. This study uses a quantitative research method with 200 respondents who meet the criteria of being Generation Z women who are employed and actively purchase skincare products. The sampling technique used is purposive sampling. The measurement tools used in this study are based on the body image dimensions from Cash, Melynk, and Hrabosky (2004) and the impulsive buying aspects from Verplanken and Herabadi (2001). Data analysis was conducted using simple linear regression techniques. The results of the simple regression analysis between body image and impulsive buying showed an R-square value of 0.338 with a significance level of 0.000 (p < 0.05), indicating that body image significantly influences impulsive buying with an effective contribution of 33.8%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Body Image, Impulsive Buying, Generasi Z, Skincare
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF511-593 Affection. Feeling. Emotion B Philosophy. Psychology. Religion > BF Psychology > BF697-697.5 Differential psychology. Individuality. Self
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Vania Christosye Br. Kalit
Date Deposited:	28 Jul 2025 01:36
Last Modified:	28 Jul 2025 01:36
URI:	http://repository.unsri.ac.id/id/eprint/180625

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