STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS: STUDI TERHADAP INSTAGRAM @pusripalembang

LINTANG, DIMAS ADITIA and Andarini, Rindang Senja and Jaya, Eko Pebryan (2025) STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS: STUDI TERHADAP INSTAGRAM @pusripalembang. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan bahwa pada dimensi Share, konten yang dibagikan konsisten namun kurang variatif dan kurang melibatkan audiens. Pada dimensi Optimize, fitur-fitur seperti hashtag dan Instagram Story belum dimanfaatkan secara maksimal. Di dimensi Manage, interaksi masih satu arah dan belum ada SOP yang jelas dalam pengelolaan komunikasi digital. Sementara pada dimensi Engage, strategi membangun komunitas digital masih terbatas, dan kegiatan interaktif jarang di lakukan. Penelitian ini menyimpulkan bahwa strategi pengelolaan media sosial Pusri masih perlu ditingkatkan agar lebih partisipatif dan responsif terhadap kebutuhan audiens. Kata Kunci: media sosial, engagement, circular model of SOME.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci: media sosial, engagement, circular model of SOME.
Subjects:	G Geography. Anthropology. Recreation > GC Oceanography > GC177.6-182 Optical oceanography
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Dimas Aditia Lintang
Date Deposited:	26 Jul 2025 05:57
Last Modified:	26 Jul 2025 05:57
URI:	http://repository.unsri.ac.id/id/eprint/180908

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