IMPULSIVE BUYING DALAM PEMBELIAN ITEM VIRTUAL PADA PEMAIN ONLINE MOBILE GAMES

NAILLI, DANIELLA PEBRIATUN and Anggraini, Dewi and Rachmawati, Rachmawati (2025) IMPULSIVE BUYING DALAM PEMBELIAN ITEM VIRTUAL PADA PEMAIN ONLINE MOBILE GAMES. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to investigate the characteristics of impulsive buying behaviour in virtual item purchases among online mobile game players. A total of 150 online mobile game players participated in this research, selected using a purposive sampling technique. The measurement instrument used was the Impulsive Buying Tendency scale developed by Verplanken & Herabadi (2001), which had been translated and adapted into Bahasa Indonesia. The results indicates that the level of impulsive buying behaviour in virtual item purchases among online mobile game players is classified within the high category, based on the conducted categorization.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Impulsive Buying, Item Virtual, Online Mobile Games
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF698-698.9 Personality
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Daniella Pebriatun Nailli
Date Deposited:	29 Jul 2025 02:29
Last Modified:	29 Jul 2025 02:29
URI:	http://repository.unsri.ac.id/id/eprint/181074

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