PENGARUH HASIL BELAJAR MATA KULIAH KEWIRAUSAHAAN TERHADAP PEMAHAMAN KONSEP MARKETING PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA ANGKATAN 2021

LESTARI, BINTANG DWI and Firmansyah, Firmansyah (2025) PENGARUH HASIL BELAJAR MATA KULIAH KEWIRAUSAHAAN TERHADAP PEMAHAMAN KONSEP MARKETING PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA ANGKATAN 2021. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of learning outcomes in the Entrepreneurship course on the understanding of marketing concepts among students of the Economic Education Study Program, FKIP, Sriwijaya University, class of 2021. This research uses a quantitative approach with a causal associative type of research. The population of the study consists of all Economic Education students of the 2021 cohort, with a research sample of 64 students taken using proportional random sampling technique. Data collection techniques were carried out through documentation, tests, and interviews. The data were analyzed using prerequisite tests, namely normality test and linearity test, as well as hypothesis testing using simple regression analysis. The research results show that < or 0.867 < 1.670, thus Ha is rejected and Ho is accepted. Therefore, it can be concluded that there is no significant effect between the learning outcomes of the Entrepreneurship course and the understanding of marketing concepts among students of the Economic Education Study Program, FKIP, Sriwijaya University, class of 2021. The magnitude of the influence of the learning outcomes of the Entrepreneurship course on the understanding of marketing concepts is 1.20%, while the remaining 98.80% is influenced by other variables outside this study. Keywords: Learning Outcomes, Entrepreneurship Course, Understanding, Marketing Concept

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Hasil Belajar, Mata Kuliah Kewirausahaan, Pemahaman, Konsep Marketing
Subjects:	L Education > L Education (General) > L7-991 Education (General) L Education > LB Theory and practice of education > LB2341-2341.95 Supervision and administration. Business management
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Bintang Dwi Lestari
Date Deposited:	28 Jul 2025 04:59
Last Modified:	28 Jul 2025 04:59
URI:	http://repository.unsri.ac.id/id/eprint/181123

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