REPRESENTASI BURUH PREKARIAT DALAM FILM UPSTREAM (ANALISIS SEMIOTIKA ROLAND BARTHES)

ARDIANSYAH, DENNI and Bafadhal, Oemar Madri (2025) REPRESENTASI BURUH PREKARIAT DALAM FILM UPSTREAM (ANALISIS SEMIOTIKA ROLAND BARTHES). Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines the representation of the precariat in the film Upstream (逆行人生) using Roland Barthes semiotic approach, which analyzes meaning through three levels: denotation, connotation, and myth. By analyzing eight key scenes, the research reveals how the film visually and narratively depicts the socioeconomic transition of a former tech worker into a food delivery courier within an exploitative digital economy. The representation highlights not only economic uncertainty and the loss of social protection but also how ideological myths such as meritocracy, work flexibility, and individual success are constructed to obscure structural inequality. Through visual signs like work uniforms, algorithmic notifications, and performance pressure, Upstream reproduces the narrative of digital capitalism, portraying exploitation as a personal challenge while subtly offering moments of worker solidarity as symbolic resistance. This study concludes that film, as a cultural text, does not merely reflect reality but actively shapes collective consciousness regarding the position of the working class in the contemporary economic order. Keywords: Roland Barthes semiotics, precariat, representation, Upstream film, digital economy, myth, working class.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Semiotika Roland Barthes, Buruh Prekariat, Representasi, Film Upstream, Ekonomi Digital, Mitos, Kelas Pekerja.
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Denni Ardiansyah
Date Deposited:	30 Jul 2025 03:12
Last Modified:	30 Jul 2025 03:12
URI:	http://repository.unsri.ac.id/id/eprint/181597

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