ARISKA, DEA ANANDA and Murti, Krisna and Elfandari, Safitri (2025) STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MELALUI PROGRAM PEMBERIAN MAKANAN TAMBAHAN (PMT) LOKAL. Undergraduate thesis, Sriwijaya University.
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Abstract
Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui program pemberian makanan tambahan (PMT) berbasis lokal. Metode penelitian yang digunakan adalah penelitian kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi dan menggunakan menggunakan teori strategi komunikasi yang dikemukakan oleh Hafied Cangara (2020) sebagai pisau analisis. Hasil penelitian menunjukkan bahwa strategi komunikasi yang diterapkan oleh Puskesmas Kenten Laut masih terbatas pada empat tahapan yang mencakup tahap perencanaan (penentuan komunikator, penyusunan pesan, dan penentuan target sasaran), tahap pelaksanaan (dengan melakukan kegiatan sosialisasi serta memanfaatkan media sosial), tahap evaluasi, dan tahap pelaporan.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Strategi Komunikasi, Stunting, Program PMT, Puskesmas Kenten Laut |
Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform |
Divisions: | 07-Faculty of Social and Politic Science > 70201-Communication Science (S1) |
Depositing User: | Dea Ananda Ariska |
Date Deposited: | 31 Jul 2025 01:48 |
Last Modified: | 31 Jul 2025 01:48 |
URI: | http://repository.unsri.ac.id/id/eprint/181721 |
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