SALURAN DAN EFISIENSI PEMASARAN BENIH PADI BERSERTIFIKAT DI DESA BUMI AGUNG KECAMATAN LEMPUING KABUPATEN OGAN KOMERING ILIR

AGATA, DEAS and Yazid, Muhammad (2025) SALURAN DAN EFISIENSI PEMASARAN BENIH PADI BERSERTIFIKAT DI DESA BUMI AGUNG KECAMATAN LEMPUING KABUPATEN OGAN KOMERING ILIR. Undergraduate thesis, Sriwijaya University.

	Text RAMA_54201_05011282126083_Cover.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (993kB)
	Text RAMA_54201_05011282126083.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_54201_05011282126083_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_54201_05011282126083_0001056204_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (663kB)
	Text RAMA_54201_05011282126083_0001056204_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (165kB) | Request a copy
	Text RAMA_54201_05011282126083_0001056204_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (123kB) | Request a copy
	Text RAMA_54201_05011282126083_0001056204_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (233kB) | Request a copy
	Text RAMA_54201_05011282126083_0001056204_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (85kB) | Request a copy
	Text RAMA_54201_05011282126083_0001056204_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (107kB) | Request a copy
	Text RAMA_54201_05011282126083_0001056204_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (576kB) | Request a copy

Abstract

This study aims to (1) identify the problems of certified rice seed marketing in Bumi Agung Village, Lempuing District, Ogan Komering Ilir Regency, (2) describe the marketing channels of certified rice seeds from producers to consumers in Bumi Agung Village, Lempuing District, Ogan Komering Ilir Regency, (3) analyze the level of marketing efficiency of certified rice seeds in Bumi Agung Village, Lempuing District, Ogan Komering Ilir Regency. This research was conducted in February 2025. The research method used was survey method. The survey sample were selected using non-probability sampling and snowball sampling method. The number of respondents in this study were 60 farmer breeders, 1 certified rice seed producer, 5 retailers, 2 wholesalers, and 10 consumers to determine the satisfaction of using certified rice seeds. Data were analyzed using tabulation which was then mathematically calculated using Microsoft Excel software and described descriptively. The results showed that (1) the main problem in marketing certified rice seeds in Bumi Agung Village, Lempuing District, Ogan Komering Ilir Regency is the low interest of farmers due to lack of understanding of the benefits of certified seeds, (2) there are four patterns of certified rice seed marketing channels in Bumi Agung Village, Lempuing District, Ogan Komering Ilir Regency, namely: (1) marketing channel I: producers - consumers, (2) marketing channel II: producers - e-catalog, (3) marketing channel III: producers - retailers - consumers, and (4) marketing channel IV: producers - wholesalers - retailers- consumers. In marketing channels I and II, producers go directly to consumers, the difference is that marketing channel I is face-to-face, while marketing channel II is digital without direct interaction, (3) marketing channels I and II have an efficiency value of 0%, marketing channel III has an efficiency value of 2%, and marketing channel IV has an efficiency value of 5%. Marketing channels I and II have an efficiency value of 0% because producers sell their products directly to consumers. The value of the four marketing channels falls into the efficient category where the EP value is in the range of 0-33%. Short channels are more efficient because they cut costs, time, and complexity. However, the choice of channel should be tailored to the type of product, target market, and capacity of the producer. For mass products with national reach, long marketing channels and online marketing are required.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Benih Padi, Efisiensi Pemasaran, Saluran Pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Deas Agata
Date Deposited:	31 Jul 2025 01:52
Last Modified:	31 Jul 2025 01:52
URI:	http://repository.unsri.ac.id/id/eprint/181801

Actions (login required)

View Item