ANALISIS PENGARUH HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WAROENG STEAK AND SHAKE CABANG JI. DIPONEGORO KOTA PALEMBANG

FADHIL, MUHAMMAD and Nofiawaty, Nofiawaty and Nailis, Welly (2018) ANALISIS PENGARUH HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WAROENG STEAK AND SHAKE CABANG JI. DIPONEGORO KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine how much influence Price (XI) and variable ServiceQuality (X2) to the purchase decision variables on Waroeng Steak and Shake branch at Diponegoro street of Palembang city either partially or simultaneously and know the most dominant variable. The technique used in sampling is purposive sampling. The number of samples used in the study were 133 respondents. Variable measurement instrument is validity and reliability while the analysis technique used T test, F test and multiple regression analysis. From result of multiple regression analysis show that this research have positive effect to price variable (XI), service quality (X2) and purchasing decision (Y).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price and Quality of service
Subjects: H Social Sciences > HB Economic Theory > HB221-236 Price
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Furika Furika
Date Deposited: 02 Aug 2019 03:42
Last Modified: 05 Dec 2020 03:22
URI: http://repository.unsri.ac.id/id/eprint/1836

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