PERAN MATERIALISM TERHADAP IMPULSIVE BUYING PADA PENGGUNA PAYLATER

ZAHERA, AUFALEIA CAHYA and Iswari, Rosada Dwi and Anggraini, Dewi (2025) PERAN MATERIALISM TERHADAP IMPULSIVE BUYING PADA PENGGUNA PAYLATER. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the role of materialism in impulsive buying among PayLater users. The hypothesis is that materialism plays a role in impulsive buying among PayLater users. The population in this study were PayLater users with income. The sample consisted of 152 PayLater users with income. The sampling technique used was purposive sampling. The research measurement tools used in this study refer to the impulsive buying aspects of Rook and Fisher (1995) and the materialism dimensions of Richin and Dawson (1992). Data analysis was conducted using simple linear regression. The results of the simple regression analysis between materialism and impulsive buying showed an R-square value of 0.669 with a significance value of 0.000 (p<0.05), indicating that materialism plays a significant role in impulsive buying, with an effective contribution of 66.9%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Impulsive Buying, Materialism, Paylater
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Aufaleia Cahya Zahera
Date Deposited:	15 Sep 2025 04:51
Last Modified:	15 Sep 2025 04:51
URI:	http://repository.unsri.ac.id/id/eprint/183944

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