IMPLEMENTASI KEBIJAKAN KAMPANYE PADA PEMILIHAN GUBERNUR DAN WAKIL GUBERNUR SUMATERA SELATAN TAHUN 2024

GUNAWAN, INDRA and Alfitri, Alfitri and Putra, Raniasa (2025) IMPLEMENTASI KEBIJAKAN KAMPANYE PADA PEMILIHAN GUBERNUR DAN WAKIL GUBERNUR SUMATERA SELATAN TAHUN 2024. Masters thesis, Sriwijaya University.

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Abstract

This research is motivated by the lowest voter turnout in Palembang City in South Sumatra Province in the 2024 South Sumatra Gubernatorial Election. This study aims to examine policy implementation and analyze the factors that hinder policy implementation in increasing public participation in Palembang City in the 2024 South Sumatra Gubernatorial Election. The theory used is George C. Edwards III's policy implementation theory, which focuses on communication, resources, disposition, and bureaucratic structure, to understand how these factors influence voter participation in Palembang. This research uses qualitative methods with a descriptive approach. Data collection techniques include observation, interviews, and documentation. The findings indicate that communication and resource factors were not adequately addressed, resulting in suboptimal implementation of campaign policies in Palembang. Weak human resources among election organizers hampered implementation. Recommendations for digital modernization of regional head elections (e-voting) and the election of the Governor and Deputy Governor are being implemented by the Provincial DPRD. Keywords: Implementation, Policy, Campaign

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Implementasi, Kebijakan, Kampanye
Subjects:	J Political Science > JA Political science (General) > JA1-92 Political science (General) J Political Science > JF Political institutions (General) J Political Science > JF Political institutions (General) > JF1338-2112 Public administration J Political Science > JF Political institutions (General) > JF20-2112 Political institutions and public administration J Political Science > JF Political institutions (General) > JF2011-2112 Political parties J Political Science > JF Political institutions (General) > JF225-619 Organs and functions of government
Divisions:	07-Faculty of Social and Politic Science > 63101-Public Administration (S2)
Depositing User:	INDRA GUNAWAN
Date Deposited:	23 Sep 2025 02:01
Last Modified:	23 Sep 2025 02:01
URI:	http://repository.unsri.ac.id/id/eprint/184500

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