PENGARUH INTENSITAS MENONTON DAN INTERAKSI SOSIAL DARING PADA TREN MARRIAGE IS SCARY DI TIKTOK TERHADAP TINGKAT KECEMASAN MENIKAH DI KALANGAN GENERASI Z KOTA PALEMBANG

MANALU, OKTARIAMA TAMARO and Saraswati, Erlisa and Pratiwi, Feny Selly (2025) PENGARUH INTENSITAS MENONTON DAN INTERAKSI SOSIAL DARING PADA TREN MARRIAGE IS SCARY DI TIKTOK TERHADAP TINGKAT KECEMASAN MENIKAH DI KALANGAN GENERASI Z KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to examine the effect of watching intensity and online social interaction on the Marriage is Scary trend on TikTok toward marital anxiety among Generation Z in Palembang City. The research subjects were 103 Generation Z respondents who actively use TikTok and had watched Marriage is Scary content, selected through a purposive sampling technique. Data were collected via questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS 4.0 software. The results show that watching intensity has a positive and significant effect on marital anxiety with a coefficient of 0.209 (20.9%), a p-value of 0.044, and a t-test value of 2.010. Furthermore, online social interaction positively and significantly affects marital anxiety with a coefficient of 0.676 (67.6%), a p-value of 0.000, and a t-test value of 6.243. Additionally, both variables simultaneously influence marital anxiety with an R-square value of 0.728 (72.8%), which falls under the strong category. This study confirms that higher exposure and engagement with the Marriage is Scary trend contribute to increased marital anxiety among Generation Z.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	watching intensity, online social interaction, TikTok, Marriage is Scary, marital anxiety
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Oktariama Tamaro Manalu
Date Deposited:	25 Sep 2025 06:49
Last Modified:	25 Sep 2025 06:49
URI:	http://repository.unsri.ac.id/id/eprint/184802

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