PERCEIVED QUALITY MAHASISWA UNIVERSITAS SRIWIJAYA MENGENAI APLIKASI STREAMING VIDEO NETFLIX (STUDI KASUS PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2023)

ANGGRAINI, LISA DWI and Yanti, Mery and Jaya, Eko Pebryan (2025) PERCEIVED QUALITY MAHASISWA UNIVERSITAS SRIWIJAYA MENGENAI APLIKASI STREAMING VIDEO NETFLIX (STUDI KASUS PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2023). Undergraduate thesis, Sriwijaya University.

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Abstract

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(2004). Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama. Febriani, A., & Ermina, T. (2019). Pengaruh Perceived Value Spotify Premium terhadap Kepuasan Pelanggan (Studi pada Mahasiswa di Wilayah Bandung Raya). Politeknik Negeri Bandung. Haqqo, C. I., & Isharina, I. K. (2024). The Influence of Content Quality and Personalization on Continuous Intention to Subscribe Netflix through the Mediation Of Perceived Value. Journal of Business and Management Review, 5(5), 407-425. https://doi.org/10.47153/jbmr.v5i5.888 Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762–1800. Hikmat, M. H. (2011). Metodologi Penelitian Kualitatif. Remaja Rosdakarya. Investopedia. (2015). How Netflix Is Changing the TV Industry. Diakses dari https://www.investopedia.com/articles/investing/060815/how-netflix- changing-tv-industry.aspInvestopedia Jenner, M. (2018). Netflix and the Re-invention of Television. Springer International Publishing. Josi, G. P., Arindawati, W., & Nurkinan, A. (2020). Motif Penggunaan Aplikasi Musik Spotify pada Generasi Z di SMA XYZ Bekasi. Warta Ikatan Komunikasi Indonesia, 3(2), 154–159. Kartika, D., & Komariah, K. (2023). Analisis Perceived Quality dan Perceived Value terhadap Intention to Subscribe pada Layanan Video on Demand Viu. Jurnal Ilmiah Wahana Pendidikan, 9(20), 170–180. https://doi.org/10.5281/zenodo.8409061 Keating, G. (2012). Netflixed: The Epic Battle for America's Eyeballs. Portfolio Hardcover. Kertajaya, H. (2010). Marketing Plus 2000: Siasat Memenangkan Pasar Indonesia. Gramedia Pustaka Utama. Konuk, F. A. (2018). "The Role of Perceived Quality and Trust in Determining Customer Satisfaction and Loyalty." Journal of Retailing and Consumer Services. 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Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Lisa dwi Anggraini
Date Deposited: 25 Sep 2025 01:58
Last Modified: 25 Sep 2025 01:59
URI: http://repository.unsri.ac.id/id/eprint/184804

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