PENGARUH TERPAAN IKLAN JD.ID DI TELEVISI TERHADAP MINAT BELI MAHASISWA JURUSAN ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA ANGKATAN 2014-2016

ULPHA, ULPHA and Mahriani, Retna and Nisyak, Hoirun (2019) PENGARUH TERPAAN IKLAN JD.ID DI TELEVISI TERHADAP MINAT BELI MAHASISWA JURUSAN ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA ANGKATAN 2014-2016. Undergraduate thesis, Sriwijaya University.

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Abstract

This study is entitled "The Effect of JD.ID Advertising Exposure on Television Against Purchase Interest in Communication Sciences Students of Sriwijaya University Class of 2014-2016". Sriwijaya University Communication Force 2014-2016, and to find out how much influence the influence of JD.ID advertising exposure on television on the buying interest of students of the Department of Communication Sriwijaya University Force 2014-2016. The theory used in this study is variable X (Advertising Exposure) using the theory of Advertising Exposure from Rajeev Batra, John G. Mayer, and David A. Aaker (1996) about Advertising exposure can be measured through 3 dimensions, namely frequency, duration and intensity . Then, Variable Y (Student Purchase Interest) uses Ferdinand Augusty's (2006: 129) theory about buying interest which includes indicators, namely transactional, refrential, preferential and explorative. The method in this study uses quantitative research with descriptive data types. Data collection techniques used are questionnaires, observations and documentation. In this study the R Square value of 0.057 was obtained. So that it can be interpreted to have the effect of a contribution of 5.7%, it was concluded that there was an influence of JD.ID advertising exposure on television on the buying interest of Communication Department Students of the Sriwijaya University Force of 2014-2016.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Ad Exposure, Purchase Interest.
Subjects:	H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 3377 not found.
Date Deposited:	27 Nov 2019 04:37
Last Modified:	27 Nov 2019 04:37
URI:	http://repository.unsri.ac.id/id/eprint/18766

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