PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK ZOYA PALEMBANG

FALIANSYA, ACHMAD and Wahab, Zakaria and Nazaruddin, Akhmad (2019) PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK ZOYA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this study was to find out : whether or not there was a significant variable effect of Zoya’s product and price to consumer buyer decision in Palembang city. The data used in this study was primary data obtained in questionnaire from research’s respondent. The population in this study were all buyer of Zoya’s product in Palembang city. The sampling technique was used Non probability sampling with Convenience sampling way and obtained 100 respondent as sample in this study. The method of data analysis in this study was double linear regression, R2 test, classic test, F test and t test. As for the limitations of this study, are few total of sample, time limit, and only using three variables, those are product, price and consumer buyer decision. The results showed that product and price has a significant positive effect on consumer buyer decision to Zoya’s product in Palembang city.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: product, price and consumer buyer decision
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Achmad Arriya Faliansya
Date Deposited: 28 Nov 2019 07:15
Last Modified: 28 Nov 2019 07:15
URI: http://repository.unsri.ac.id/id/eprint/18938

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