Taqwa, Ridhah (2011) KAPITALISME DAN GAYA HIDUP KOMSUMEN DI PERKOTAAN. WACANA INDONESIA Jurnal Mahasiswa dan Alumni Pascasarjana se-Indonesia, 3 (3). pp. 93-104. ISSN 1858-0358
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Text (Membahas praktik kerja ideologi kapitalis yang mendorong peningkatan komsumsi dan gaya hidup kosumen di perkotaan. Komsumen cenderung berkomsumsi menurut hasratnya, bukan menurut kebutuhannya. Proses itu berlangsung terutama melalui media iklan.)
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Abstract
Capitatism has such a way as shape consumer behavior, particularly the urban lifestyle community. In this postmodern era of market, mechanisms tend to manipulative; to say something is necessary or essential to satisfy human needs depending on the linguistic market, in spite of being in an artificial sense. This means that it is constructed by the market demand, although only as an accessory or other forms of ill/aging lifestyle came to be called modern or following the times. The capitalist market also deter/nines the choice of where goods consumption must befound in the modern market. This is represented in a shopping center or mall, supermarket or department store, rather than in a small shop, let domestic market which has been positioned be as a traditional market. Choosing a type of market is often viewed as well as representations of social class. For Ritzer, there are four things that make the new mall as a means of rational consumption that is efficient, calculability, predictability and non-human use of technology. Kata Kunci: Kapitalisme, komsumsi bam, mall, gaya hidup, konsumen, komoditi
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
| Divisions: | 07-Faculty of Social and Politic Science > 69201-Sociology (S1) |
| Depositing User: | DR Ridhah Taqwa |
| Date Deposited: | 28 Nov 2019 04:48 |
| Last Modified: | 28 Nov 2019 04:48 |
| URI: | http://repository.unsri.ac.id/id/eprint/18943 |
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