PENGARUH GAYA HIDUP, HARGA DAN KUALITAS PRODUK TERHADAP PENGGUNAAN SMARTPHONE IPHONE DIKALANGAN MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG

SEPTIARINI, SEPTIARINI and Widad, Ahmad and Daud, Islahuddin (2019) PENGARUH GAYA HIDUP, HARGA DAN KUALITAS PRODUK TERHADAP PENGGUNAAN SMARTPHONE IPHONE DIKALANGAN MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aim to analyze how much the influence of lifestyle, price, and quality of product to usage decisions both simultaneously and partially. The population in this study were all students of Sriwijaya University, Palembang Campus. The research were collected to 100 respondents. The data were analyzed by f test, t test and analysis of multiple linear regression. the result shows that simultaneously and partially lifestyle, price, and quality of product has a significant effect to usage decision iPhone among Sriwijaya University Palembang campus students. The quality of product variable has the greatest influence to usage decision with 0,680 coefficient score. KeyWords : Lifestyle, price and quality of product to usage decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Lifestyle, price and quality of product to usage decisions.
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business T Technology > T Technology (General) > T57-57.97 Applied mathematics. Quantitative methods
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 3413 not found.
Date Deposited:	28 Nov 2019 07:04
Last Modified:	28 Nov 2019 07:04
URI:	http://repository.unsri.ac.id/id/eprint/18988

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