PENGARUH PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN 212MART DI KOTA PALEMBANG

ATIF, MUHAMMAD and Eka, Dian and Maulana, Ahmad (2019) PENGARUH PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN 212MART DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research was aimed to identify and analyze the influence of product, promotion and price as well the dominant variabel effect to purchasing decision 212mart in Palembang. The research population was all consumers who made purchase at 212mart Palembang and the research sample which choosen by Purposive Sampling technique is 100 consumers who made purchase at 212mart Palembang. This research was using primary data and multiple regression analysis method. The result showed that variable product (X1), promotion (X2) and price (X3) simultaneously affect significantly by 72,3% on purchasing decision in 212Mart Palembang , while 27,7% were influenced by other factors. Partially known that the price variable (X3) has a dominant influence by 0,738 to purchasing decision (Y) in 212mart Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: product, promotion, price and buying decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HT Communities. Classes. Races > HT321-325 The city as an economic factor. City promotion
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Muhammad Atif
Date Deposited: 28 Nov 2019 07:49
Last Modified: 28 Nov 2019 07:49
URI: http://repository.unsri.ac.id/id/eprint/19030

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