PERSEPSI RISIKO TERHADAP IMPULSIVE BUYING DALAM BERBELANJA ONLINE PADA WANITA DI KOTA PALEMBANG

AL MUNIRY, NABILAH ADZKIYAH and Pratiwi, Marisya and Puspasari, Maya (2019) PERSEPSI RISIKO TERHADAP IMPULSIVE BUYING DALAM BERBELANJA ONLINE PADA WANITA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the relationship between perceived financial risk, perceived functional risk, perceived psychological risk, and perceived time risk with impulsive buying in online shopping of women in Palembang. The study hypothesis that there is a relationship between perceived financial risk, perceived functional risk, perceived psychological risk, and perceived time risk and impulsive buying of women in Palembang. The population of this study was a women aged 18-39 years old who shopping online . The research sample was 150 person and for the try out was 50 person. This study used non probability sampling technique. Impulsive buying and perceived risk was measured by the scale which refers to the aspects of impulsive buying by Rook (1987) and type of perceived risk by Schiffman and Wisenbilt (2015). The result correlation method obtained by value of perceived financial risk (R=-0,702, p= 0,000), perceived functional risk (R=-0,677, p= 0,000), perceived psychological risk (R=-0,746, p=0,000), and perceived time risk (R=-,0623, p=0,000). It proved that perceived financial risk, perceived functional risk, perceived psychological risk, and perceived time risk have a negative significant relation ship toward impulsive buying. Thus the hypothesis on this research is accepted.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Impulsive Buying, Perceived Risk
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF712-724.85 Developmental psychology child psychology, adolescence, adulthood Including infant psychology, H Social Sciences > HF Commerce > HF5548.7-5548.85 Industrial psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Users 734 not found.
Date Deposited:	04 Aug 2019 03:43
Last Modified:	04 Aug 2019 15:39
URI:	http://repository.unsri.ac.id/id/eprint/2031

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