PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG

PRATAMA, ACHMAD DENNIS and Wahab, Zakaria and Nofiawaty, Nofiawaty (2018) PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011481619007_0014075702_0008116904_01_font_ref. pdf.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_61201_01011481619007_0014075702_0008116904_02. pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (237kB) | Request a copy
	Text RAMA_61201_01011481619007_0014075702_0008116904_03. pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (252kB) | Request a copy
	Text RAMA_61201_01011481619007_0014075702_0008116904_04. pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (255kB) | Request a copy
	Text RAMA_61201_01011481619007_0014075702_0008116904_05. pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (10kB) | Request a copy
	Text RAMA_61201_01011481619007_0014075702_0008116904_06_ref. pdf.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (13kB) | Request a copy
	Text RAMA_61201_01011481619007_0014075702_0008116904_07_lamp. pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (468kB) | Request a copy

Abstract

This study aims to determine the influence of marketing mix on Honda Brio purchasing decisions in Palembang city. Taking sample in this study using a purposive sampling method that is consumers of honda brio cars as many as I 00 respondents. Data collection is done by questionnaire method, interview and documentation. Technical data analysis using t and f :~st. The result of the f-test show that the variable x together has a positive an<J significant effect on purchasing decisions. And from multiple linear regression obtained the dominant promotion influence purchasing decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Marketing mix, Product, Price, Distribution, Promotion.
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Furika Furika
Date Deposited:	05 Aug 2019 03:23
Last Modified:	06 Aug 2019 03:05
URI:	http://repository.unsri.ac.id/id/eprint/2116

Actions (login required)

View Item