PEMASARAN DAN KONDISI SOSIAL EKONOMI DISTRIBUTOR SEMBAKO DI PERAIRAN SEMBILAN BATANG HARI SUMATERA SELATAN

FAJRINITO, RAHMAT and Yulius, Yulius and Malini, Henny (2017) PEMASARAN DAN KONDISI SOSIAL EKONOMI DISTRIBUTOR SEMBAKO DI PERAIRAN SEMBILAN BATANG HARI SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study are (1) identify where any marketing areas of Grocery marketed by the distributor of groceries in Sembilan Batang Hari rivers (2) analyze the amount of margin groceries in the Sembilan Batang Hari rivers (3) describe how the socio-economic conditions distributor of groceries for distributing groceries in Sembilan Batang Hari rivers. The research was conducted on groceries distributor in Sembilan Batang Hari rivers South Sumatera. The method used in this research is the method of case studies with in-depth interviews with respondents. The sampling method used in this research is the method of accidental sampling. Samples taken as many as 11 respondents representing 30 populations in Sembilan Batang Hari waters South Sumatera. The data used in this study include primary and secondary data. These results indicate that the distribution of grocery in the Sembilan Batang Hari rivers South Sumatera there are two areas, marketing area of PT. OKI Pulp and Paper Sungai Baung located in Bukit Batu village Air Sugihan subdistrict Ogan Komering Ilir regency and marketing area of the Jalur. Especially jalur 6,8,10,11 Air Saleh District and Jalur 13,14,16 Muara Sugihan District and Jalur 18 and Jalur 20 in Muara Padang District. Total average marketing margin groceries in the area of marketing PT. OKI Pulp and Paper Sungai Baung is Rp. 2,539,166.67 Total per distribution and average marketing margin groceries in the marketing area Banyuasin Line Region is Rp. 1.5421 million per distribution. as well as the social conditions of groceries distributor seen from the area of origin, health, children's education, relationships among distributor groceries and economic conditions distributors views of capital and income as a distributor of groceries. Keywords: Regional Marketing, Marketing Margin, Socio-Economic Conditions.

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B416 Agribusiness management
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	11 Dec 2019 06:15
Last Modified:	11 Dec 2019 06:15
URI:	http://repository.unsri.ac.id/id/eprint/21291

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