PENGARUH PERSONAL SELLING DAN BRAND IMAGE TERHADAP MINAT PERUSAHAAN MEMASANG IKLAN PADA RADIO ELSHINTA PALEMBANG

GREDSYELY, FREVY and Wahab, Zakaria and Nailis, Welly (2019) PENGARUH PERSONAL SELLING DAN BRAND IMAGE TERHADAP MINAT PERUSAHAAN MEMASANG IKLAN PADA RADIO ELSHINTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh personal selling dan brand image terhadap minat perusahaan memasang iklan pada Radio Elshinta Palembang. Penelitian ini bersifat kausalitas, data yang digunakan dalam penelitian ini berupa kuesioner. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan responden yang dipilih dengan jumlah 60 instansi/ perusahaan. Teknik analisis penelitian mengunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa personal selling (X1) dan brand image (X2) memiliki pengaruh positif dan signifikan terhadap minat peusahaan memasang iklan pada Radio Elshinta Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: personal selling, brand image, dan minat perusahaan
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Frevy Gredsyely
Date Deposited: 16 Dec 2019 07:13
Last Modified: 16 Dec 2019 07:13
URI: http://repository.unsri.ac.id/id/eprint/21832

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