EFEKTIVITAS PENGGUNAAN BLOG DALAM RANGKA MEMENUHI KEBUTUHAN INFORMASI MENGENAI DUNIA KECANTIKAN (STUDI TERHADAP MAHASISWA ILMU KOMUNIKASI ANGKATAN 2015-2016 UNIVERSITAS SRIWIJAYA PENGUNJUNG FEMALE DAILY)

NURBAITI, RIZKY LAILY and Alfatih, Andy and Murti, Krisna (2019) EFEKTIVITAS PENGGUNAAN BLOG DALAM RANGKA MEMENUHI KEBUTUHAN INFORMASI MENGENAI DUNIA KECANTIKAN (STUDI TERHADAP MAHASISWA ILMU KOMUNIKASI ANGKATAN 2015-2016 UNIVERSITAS SRIWIJAYA PENGUNJUNG FEMALE DAILY). Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the effectiveness of the use of blogs in order to meet the information needs of the beauty world of Communication Sciences students from 2015-2016 Sriwijaya University. The theory used is the Social Media Effectiveness Theory put forward by Chris Heuer who assesses the effectiveness of social media through 4C, namely context, communication, collaboration, and connection. The method applied is a quantitative method with descriptive analysis techniques. Data collection was carried out through the distribution of questionnaires to 68 respondents of Communication Studies Students of FISIP Sriwijaya University with a sensus technique. The findings of data analysis in this study obtained the context dimension score of 186 with good category, communication dimension of 185 with good category, collaboration dimension of 190 with good category, and connection dimension of 186 with good category.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	effective use of blogs, information needs, female daily
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 2701 not found.
Date Deposited:	23 Jan 2020 13:44
Last Modified:	11 Mar 2020 01:53
URI:	http://repository.unsri.ac.id/id/eprint/23970

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