Analisis Motivasi Yang Mempengaruhi Perilaku Wirausaha Kerupuk Kemplang Di Kota Palembang

Farla, Wita and Yunita, Dessy (2015) Analisis Motivasi Yang Mempengaruhi Perilaku Wirausaha Kerupuk Kemplang Di Kota Palembang. Prosiding Sriwijaya Economics & Business Conference. pp. 49-56. ISSN 979-587-563-9


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The aims of this research are to know the influences of achievement need, power need, and affiliation need toward the entrepreneur behavior. Data gathered in this research are examined using descriptive analysis and linear regression analysis. The independent variable (X) of this research is motivation that consists of achievement need (X1), power need (X2), and affiliation need (X3) while the dependent variable (Y) is entrepreneur behavior. Descriptive analysisis only to show the characteristic of respondent such as gender, age, marital status, education, and the average of income. The result oflinear Keywords: motivation, achievement regression analysis shows that there are influences between achievement need and affiliation need to the entrepreneur behavior, whereas there isn?t influence between power need to the entrepreneur behavior. Simultaneously, there is influence between motivations to entrepreneur behavior. Among three variables of motivation, the variable of affiliation need is most influences the entrepreneur behavior in 68,1%. need, power need, affiliation need, entrepreneur behavior.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Wita Farla WK
Date Deposited: 19 Jan 2020 17:27
Last Modified: 19 Jan 2020 17:27

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