PENERAPAN SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SOCIAL CRM) PADA PT. GREENTECH EQUIPMENT INDONESIA UNTUK MEMAKSIMALKAN HUBUNGAN PELANGGAN

NOVITA, ADINDA PUTRI and Ibrahim, Ali and Suarli, Pacu Putra (2019) PENERAPAN SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SOCIAL CRM) PADA PT. GREENTECH EQUIPMENT INDONESIA UNTUK MEMAKSIMALKAN HUBUNGAN PELANGGAN. Undergraduate thesis, Sriwijaya University.

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Abstract

PT. Greentech Equipment Indonesia at Prabumilih is a company engaged in the field of heavy equipment, the supply of goods and services since January 19, 2016 and there is no means to reach customers remotely. Social Customer Relationship Management (Social CRM) is applied to improve relationships with customers in providing company information, promoting products, knowing interest and listening to customer criticism and advice. The system was built using the FAST system development method and utilizing social media facebook PT. Greentech Equipment Indonesia. The results of this study are a Social CRM system that supports customer relationship management by utilizing Facebook social media.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perusahaan, Pelanggan, Social CRM, Facebook
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Users 4424 not found.
Date Deposited:	20 Jan 2020 02:35
Last Modified:	20 Jan 2020 02:35
URI:	http://repository.unsri.ac.id/id/eprint/24524

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