KOMUNIKASI PEMASARAN “COFFEE WAY HITAM” MELALUI PENGGUNAAN MEDIA SOSIAL INSTAGRAM DI KOTA PALEMBANG

AZHARI, M. ZAKI and Lionardo, Andries and Malinda, Febrimarani (2018) KOMUNIKASI PEMASARAN “COFFEE WAY HITAM” MELALUI PENGGUNAAN MEDIA SOSIAL INSTAGRAM DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research discusses the marketing communication in use of social media instagram done by “Coffee Way Hitam” Coffee Shop. In this study, researchers want to identify and describe the things that occur in marketing communication in using Instagram social media in the To Inform (inform) stage, To Persuade (To persuade), To Remind Consumers directly or Indirectly (remind). This study uses qualitative research methods with descriptive data types, while the data obtained in the study in the form of primary data, namely interviews and secondary data, namely observation and documentation. The results of this study indicate that the coffee shop "Coffee Way Hitam" has conducted marketing communications quite well marked by the first stage, namely To Inform has been done well by the coffee shop "Coffee Way Hitam", then the second stage is To Persuade "Coffee Way Hitam" coffee shop has done quite well, the last stage is To Remind Consumers directly or indirectly (reminded) has been done well by the coffee shop owner "Coffee Way Hitam"

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Pemasaran, Instagram, Kedai Kopi “Coffee Way Hitam”
Subjects:	H Social Sciences > HE Transportation and Communications > HE7601-8700.9 Telecommunication industry. Telegraph > HE7631.B757 Telecomunication-Technological innovations, Broadbans communication systems, Internet industry
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 4662 not found.
Date Deposited:	22 Jan 2020 02:16
Last Modified:	22 Jan 2020 02:16
URI:	http://repository.unsri.ac.id/id/eprint/24781

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