ANALISIS PEMASARAN SAYURAN DI DESA TANJUNG KARI KECAMATAN PULAU BERINGIN KABUPATEN OGAN KOMERING ULU SELATAN

ADHA, BAYU HARIAL and Yulius, Yulius and Junaidi, Yulian (2020) ANALISIS PEMASARAN SAYURAN DI DESA TANJUNG KARI KECAMATAN PULAU BERINGIN KABUPATEN OGAN KOMERING ULU SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research is to (1) Describe marketing channel of the vegetables in the village of Tanjung Kari Pulau Beringin Sub District OKU Selatan Regency, (2) Analysis of marketing margin, farmer’s share, and marketing efficiency of vegetables in the village of Tanjung Kari Pulau Beringin Sub District OKU Selatan Regency, and (3) Analysis the magnitude of elasticity of the transmission of vegetable’s price at the consumer level to the price of vegetables at the farmer level in the village of Tanjung Kari Pulau Beringin Sub District. This research was conducted in Tanjung Kari village Pulau Beringin Sub District OKU Selatan Regency. The method of study used is a survey method. Data retrieval is conducted from October to November 2019. The data used consists of secondary data and primary data from observations and live interviews. Sampling method used is a simple random sampling method with the number of respondents 38 farmers. Sampling method used for marketing agencies is a snowball sampling method with a total number of 15 marketing institutions consisting of 9 collecting merchants, 3 large merchant, and 3 retailer merchants. The results of this research showed that there are four marketing channels that occurred in Tanjung Kari village is Channel I (farmer  consumer), Channel II (farmer  collecting merchant  consumer), Channel III (farmer  collecting merchant  large merchant  consumer), and Channel IV (farmer  collecting merchant  large merchant  retailer merchant  consumer). The average marketing channel of vegetables in the village of Tanjung Kari has a low marketing margin which is the average marketing margin of chili is Rp12.080,80, the average marketing margin of cabbages of Rp1.679,41, and the average of tomato marketing margin of Rp1.392,42. The average farmer’s share of vegetables farming in Tanjung Kari village each pattern of marketing channels has a percentage above 50% and marketing efficiency value ≤ 50 percent which means marketing of vegetables in the village Tanjung Kari can be said to be efficient. The elasticity in price transmission of chili in this study obtained a value of εt = 0,137. Elasticity transmission price of cabbage acquired εt = 0,019 and the elasticity of the transmission of tomato prices obtained εt value = 0,031. This shows that all vegetable farming samples in Tanjung Kari village have a value of εt < 1 which means the percentage of increase in vegetable prices to consumers is smaller than the increase in the price of vegetables at Tanjung Kari Village.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	elastisitas transmisi harga sayuran, farmer share, marjin pemasaran, saluran pemasaran, usahatani sayuran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 4428 not found.
Date Deposited:	28 Jan 2020 07:52
Last Modified:	28 Jan 2020 07:52
URI:	http://repository.unsri.ac.id/id/eprint/26145

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