ANALISIS PEMASARAN BIJI KAKAO (Theobroma cacao. L) DALAM PERKEBUNAN RAKYAT NAGARI SUNGAI TALANG KABUPATEN LIMA PULUH KOTA SUMATERA BARAT

HARYATI, NIA and Wildayana, Elisa and Mulyana, Eka (2020) ANALISIS PEMASARAN BIJI KAKAO (Theobroma cacao. L) DALAM PERKEBUNAN RAKYAT NAGARI SUNGAI TALANG KABUPATEN LIMA PULUH KOTA SUMATERA BARAT. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study were 1) to describe the shape marketing channels of cacao’s bean in Sungai Talang Subdistrict, 2) to explain structure, performance, conduct and functions of marketing that occur in Sungai Talang Subdistrict, 3) to calculate the amount of marketing margin, level of marketing efficiency and farmer’s share in marketing of cacao beans Sungai Talang Subdistrict. The research was conducted in the Sungai Talang Subdistrict Lima Puluh Kota Regency West Sumatera. Data collection in field conducted in December 2018. The reasearch method used was survey method. Sampling method used was simple random sampling method by interviewing 30 samples of cacao farmers from 85 population in the marketing activity of cacao beans Sungai Talang Subdistrict Lima Puluh Kota Regency West Sumatera consisting of farmers who do fermentation and do not do fermentation. Based on results research, there are three marketing channels of cacao beans in Sungai Talang Subdistrict are 1) Farmers, Village Collector Market Agen , Large Consumers, 2) Farmers, Market Agent, Large Cunsumers, and 3) Farmers, Processed Factory. Market structure on village collector is a perfect competitive market which occurs when there are many producers, producing similar products, many consumers, and also the price is determined by the strength of supply and demand. Market behavior that occurs in Nagari Sungai Talang includes marketing functions, pricing strategies, and product strategies. Market performance includes marketing margins, marketing costs, marketing profits, farmer's share, and marketing efficiency. The biggest marketing margin is shown by marketing channel I, which is Rp.5.017/Kg. The lowest margin value is in channel III of Rp.0/kg. Marketing costs incurred on channel III were higher at Rp.10.500/Kg and on the lowest marketing channel Rp.3.000 / Kg. The biggest marketing profit was found in marketing channel III of Rp.24.500/Kg while marketing channel II was classified as small at Rp.1.000/Kg. The portion received by the largest farmers is in marketing channel III by 100 percent, while in marketing channel I is classified as the smallest by 80,60 percent. Marketing channels I, II and III are classified as efficient, amounting to 14.39%, 15,56% and 30,00 %. Marketing channels in Sungai Talang Subdistrict are already efficient. Can be seen from the level of marketing efficiency does not exceed calculations on the rules of marketing efficiency decision.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Biji Kakao, Saluran Pemasaran, Efisiensi Pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 4825 not found.
Date Deposited:	30 Jan 2020 02:02
Last Modified:	30 Jan 2020 02:02
URI:	http://repository.unsri.ac.id/id/eprint/26392

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