ANALISIS PERILAKU INDUSTRI ULOS DI KOTA PEMATANG SIANTAR

SINAGA, INTAN RISDOANA and Robiani, Bernadette and Teguh, Muhammad (2008) ANALISIS PERILAKU INDUSTRI ULOS DI KOTA PEMATANG SIANTAR. Undergraduate thesis, Sriwijaya University.

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Abstract

This research purpose to analyze the conduct (pricing strategies, product strategies, promotion strategies) of ulos industries in Pematang Siantar City. The data that has been used are primer, data collected by observed and interviewed responden, and the secondary data taken from many resources included the from BPS (Badan Pusat Statistik) and Disperindag (Dinas Perindustrian Dan Perdagangan) of Pematang Siantar City The result of this research showed that pricing strategies ulos industries in Pematang Sintar uses mark-up Pricing, by giving mark-up to the average cost and average variabel cost. From the result of calculation, on the average the mark-up is between 11,3 percent to 17 percent. Product strategies used diferentiation of product, product are angkola toraja, jumbo, tikar-tikar, sekata, hatirondang rondang, hatirondang sulo, bulang, suri-suri. Strategies of promotion in ulos industries with personal selling and show in order to increase product and can compete in market

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi harga, strategi produk, strategi promosi, mark-up, industri ulos
Subjects:	H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions:	01-Faculty of Economics > 62201-Accounting (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	19 Feb 2020 07:46
Last Modified:	19 Feb 2020 07:46
URI:	http://repository.unsri.ac.id/id/eprint/27514

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