PENERAPAN AUGMENTED REALITY (AR) PADA SISTEM DIGITAL MARKETING PERUMAHAN MUTIARA BARANGAN DENGAN PENDEKATAN EXPERIENTIAL MARKETING

ZAINI, AKBAR AL and Suarli, Pacu Putra (2020) PENERAPAN AUGMENTED REALITY (AR) PADA SISTEM DIGITAL MARKETING PERUMAHAN MUTIARA BARANGAN DENGAN PENDEKATAN EXPERIENTIAL MARKETING. Undergraduate thesis, Sriwijaya University.

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Abstract

Mutiara Barangan Residence is a residence located in Tanjung Barangan, Palembang, South Sumatra, which was developed by PT. Kurnia Hamusri Sukses Mandiri. This company uses pictures in brochures and miniature houses for marketing. This research aims to apply augmented reality technology to digital marketing systems to see home visuals in 3D, this system will be tested with 5 aspects of experiential marketing namely sanse, feel, think, act, relate. The development model of this system will follow the flow of the Multimedia Development Life Cycle (MDLC) which consists of concept, design, materials collecting, assembly, testing and distribution. In this research questionnaire there are 13 questions related to the user experience of the application. From the results of a questionnaire conducted by 20 respondents of Mutiara Barangan customers, this system can be used as an experiential marketing strategy in marketing residential products.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Augmented Reality (AR), Experiential Marketing, Digital Marketing, Perumahan
Subjects:	T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.6 General works Industrial engineering Information technology. Information systems (General) Management information systems -- Continued Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050-4775 Information in specific formats or media
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Users 5834 not found.
Date Deposited:	02 Jun 2020 02:32
Last Modified:	02 Jun 2020 02:32
URI:	http://repository.unsri.ac.id/id/eprint/29572

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